Interactive and intuitive sharing of information is an important part of Bürkert's culture. Trade events are a fantastic way for us to meet and greet our customers throughout the year, but we wanted to do more.
A fully immersive, 3D experience that lets you walk through our extensive display of product, systems and capabilities. Welcome to the next generation!
Through the support of Bürkert's UK office, we're now able to introduce new technology, information and live updates to you via our Bürkert virtual exhibition; a fully immersive, 3D experience that lets you walk through our extensive display of product, systems and capabilities. Welcome to the next generation!
Bürkert virtual exhibition
Developed by V-Ex Virtual Exhibitions in the UK, the Bürkert virtual exhibition is an exciting new leap forward in the way we demonstrate our products. Virtual reality creates a completely simulated and immersive environment, which can be as similar or different to the real world as you like. Which is exactly what we wanted when we set out to create a virtual exhibition stand that users can visit without leaving the comfort of their desk.
A virtual tour of our products and services
As a technologically advanced, forward-thinking organisation, Bürkert is continually looking for ways to innovate. While that regularly results in developing pioneering new products, it also extends to how we communicate these breakthroughs. Kirsty Anderson, Marketing Manager at Bürkert UK, explains: “We wanted to create an online virtual exhibition that engineers can log on to whenever they like and see our products in a lifelike way without ever having to leave the office.”
As such, Bürkert created a digital trade stand that provides a virtual tour of our latest and greatest products. The realistic 3D-rendered exhibition stand is divided into eight sections, covering our four main product areas – water, gas, hygienic and micro – as well as new products, our eShop, the revolutionary FLOWave flowmeter, and systems. “Systems are a big focus for us at the moment,” Kirsty continues. “We want our customers to see us not just as a commodity product company, but one that can sell the whole control loop from beginning to end.”
Clicking on any one of these eight sections of the stand reveals a table laden with relevant products. Not only can you click on the product for a description of its specifications and the relevant datasheet, but you can also view demonstration videos and download product brochures. “There’s a brief overview and a link to the webpage if you wanted to go straight to the website to find a bit more information about it or even purchase it through the eShop,” says Kirsty.
Despite the fact that there is no-one physically staffing the virtual stand, we’ve developed product demonstration videos featuring the Field Segment Managers who would ordinarily be present. We’ve also made it easier to send our sales team a direct email to open up a dialogue about your application and product requirements. Plus, the latest version of the full Bürkert Select catalogue can be downloaded directly from the exhibition to view our entire product range.